A rugby player performs a solitary 'HAKA', (a traditional war cry, war dance or challenge in Maori culture; made popular by the New Zealand Rugby team.) The pressure builds...

The film is one of a series commissioned by AMV BBDO for Guinness to be used as an ident, 'bookending' TV commercial breaks during high profile rugby events.

 

Client: GUINNESS          Agency: AMV BBDO