Commissioned by AMV BBDO for the governments THINK! road safety campaign. It highlights the specific dangers associated with driving on country roads.

59% of all fatalities occur on country roads. These roads often have sharp bends and blind bends which can hide unexpected hazards.

The film uses innovative 3D scanning technology to see through the bends on a country road and spot the hazards ahead. Using the strap line "If you could see" the film makes visible what would normally be invisible highlighting just how dangerous the country road can be.


Client: THINK! Department for transport. Agency: AMV BBDO